We are a design studio creating brands, products, and experiences.

Brand Design

We create immersive worlds that people can feel.

 

By crafting powerful visual and verbal identities, we make brands that stir emotions and spark action.

 

At Aruliden, that brand-level thinking also gets applied across physical products and experiences, ensuring that everything a brand does is both magnetic and cohesive.

Capabilities

  • Visual Identity
  • Verbal Identity
  • Motion Identity
  • Design Systems
  • Creative Direction
  • Art Direction
  • Graphic Design
  • Campaign Creative

Clients

  • Arcana
  • Backdrop
  • Cécred
  • Merit
  • Mienne
  • Movado
  • PetPlate
  • Seed
  • Simkhai
  • Supergoop!
  • USTA Coaching
  • WHOOP
  • NYC&Co
  • Unilever
  • Pat McGrath Labs
  • Chicago Symphony
  • Forbes
  • Vitruvi
  • Netflix
  • Cloudy Bay
  • Glossier
  • Heidrick
  • Away
  • YSE
  • Bulgari
  • Blue Nile
  • Shea Moisture
  • Avaline
  • Kylie Cosmetics
1 / 3

Select Brand Design Projects

All Brand Design Projects
Movado View Project →

Movado

Moving a heritage watchmaker forward by looking back.

Mienne View Project →

Mienne

Creating bodycare for everyday eroticism.

View Project →

USTA Coaching

Building a national platform that supports the future of tennis coaching.

Minimalist Supergoop! skincare and sunscreen boxes arranged on a bright yellow background, featuring PLAY Everyday Lotion, Unseen Sunscreen, Superscreen, Zincscreen, and Poof Mineral Part Powder. View Project →

Supergoop!

Brightening daily SPF use with a refreshed identity.

Cecred nourishing hair oil and moisture sealing lotion bottle View Project →

Cécred

Bridging science and ritual to root Beyoncé’s haircare line in tradition and personal meaning.

Merit View Project →

Merit

Creating a clean beauty brand that’s earned a place on your vanity.

Simkhai View Project →

Simkhai

Turning a designer’s passion for craft into a fashion brand’s next chapter.