Jewlr— A destination for creative expression
Jewlr, a leader in personalized jewelry, needed to better define and communicate its unique value and expertise within a crowded market. Aruliden partnered with Jewlr to re-ignite the brand’s essence by embracing a multi-dimensional definition of personalization, reflected in every touch-point. The refreshed positioning and visual identity solidify Jewlr as the go-to destination for creating meaningful, individualized pieces that reflect each person’s identity and desires.
Jewlr’s core brand assets celebrate the extensive customization options offered to every customer. A vibrant, dynamic color palette reflects the variety, individuality, and joy of designing uniquely personal pieces—reinforcing the brand’s dedication to empowering meaningful self-expression.
The system easily flexes across multiple channels and touch-points, balancing versatility with cohesiveness. Layouts reflect the simplicity and ease of the user experience, with playful jewel shapes serving as functional accents and decorative elements.
A refined and personalized approach to packaging. Flexible, universal inserts accommodate a variety of products within a cohesive system, streamlining formats while maintaining uniformity. A delightful unboxing experience that balances sophistication and tactile appeal.
