Supergoop! – An SPF Refresh

    The graphic system we created streamlined the brand’s product diversity to be immediately recognizable on the consumer level and also brought greater emphasis to consumer education.

    As part of the brand refresh we also streamlined the Supergoop! logomark, retaining it’s idiosyncratic and playful character, while tidying it up into an easier to read digital and print friendly mark.

    A sunny pop of Supergoop! yellow caps each product line, in addition to the brand’s signature seal, “Every. Single. Day.” These are instantly recognizable and act as brand signatures that, when paired with a consistent typography, layout, iconography, and finish, visually tie each product category together under one, unified packaging system.