Cloudy Bay— Bottling the natural wonder of New Zealand
Moët Hennessy’s Cloudy Bay is a New Zealand icon in the making. Our two-year journey to elevate the brand spanned continents and timezones, ultimately leading to a complete rebrand and global relaunch of the winemaker’s flagship Sauvignon Blanc.
Awakening the Senses
Tactile textures on the label and glass bring the land, fields and mist of the Vineyard region to the bottle itself in an intuitive, sensorial way. To evoke the wonder of Cloudy Bay’s terroir, we sought inspiration from the nearby Richmond Ranges.
The color codes of the brand were refined and updated. Cloudy Bay’s new palette is grounded in intuitively warm, natural hues of wheat beige, grape green and soil brown.
We defined an approach to brand imagery for the winemaker that suggests the ease, warmth, lightness and chatter of relaxed outdoor moments among friends.
New on and off-trademark brand moments put Cloudy Bay at the center of immersive natural vignettes, complemented by elevated materials and finishes. We used the silhouetted mountain range as a motif that extends off the bottle and into the physical world.
photography by Josh Griggs