Glossier Play— Makeup that moves with you
The Brief
Working with the Glossier team, we defined Glossier Play’s brand mission and values, clearly differentiating its positioning from its beloved core brand while engaging a new makeup-first consumer. Through a series of pre-launch activations, including out-of-home advertising, messaging and animations, we built a portal from Glossier to Glossier Play — a brand of dialed-up beauty extras that move with you.
WHOOP HQ—
The Physical Embodiment of “Always On”
