Supergoop!— The Sunny Side of SPF

The Brief

Supergoop! has built a brand that demonstrates trust, fun, and new rituals for everyday clean sunscreen. Aruliden was asked to rethink the overall brand and packaging architecture to emphasize the brand’s mantra to "Live Bright! Every. Single. Day." We provided a scalable visual strategy that brings clarity to the product portfolio, while staying true to the spirit of Supergoop! masterbrand.

  • Services

  • Brand Architecture

  • Visual Identity

  • Art Direction

  • Packaging

  • Content Creation

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Redrawn logo

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Original logo

Brand Architecture

A sunny pop of Supergoop! yellow on each product line and the tagline “Every. Single. Day.” unifies the packaging system, while creating distinction for different verticals.

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New lineup

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Original lineup

Sunny Screen

Easy and gentle SPF for babies & toddlers


Eye cream with SPF 40 that illuminates and protects the eye area from the sun


Water resistant everyday clean sunscreen

    1. Ultra-hydrating sunscreen body oil that leaves skin glowing and protected.
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