Supergoop!— The sunny side of SPF

Supergoop!— Supergoop!—
The Brief

Supergoop! has built a brand that demonstrates trust, fun, and new rituals for everyday clean sunscreen. Aruliden was asked to rethink the overall brand and packaging architecture to emphasize the brand’s mantra to "Live Bright! Every. Single. Day." We provided a scalable visual strategy that brings clarity to the product portfolio, while staying true to the spirit of Supergoop! masterbrand.

  • Services

  • Brand Architecture

  • Visual Identity

  • Art Direction

  • Packaging

  • Content Creation

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Redrawn logo

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Original logo

Brand Architecture

Supergoop!—
Supergoop!—

A sunny pop of Supergoop! yellow on each product line and the tagline “Every. Single. Day.” unifies the packaging system, while creating distinction for different verticals.

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New lineup

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Original lineup

Supergoop!—

Sunny Screen

Supergoop!—

Easy and gentle SPF for babies & toddlers

Supergoop!—

Bright-Eyed

Supergoop!—

Eye cream with SPF 40 that illuminates and protects the eye area from the sun

Supergoop!—

Play

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Water resistant everyday clean sunscreen

Supergoop!—
    1. Ultra-hydrating sunscreen body oil that leaves skin glowing and protected.
Supergoop!—
WHOOP—
Designed to unlock human performance