vitruvi— Make the Air Yours

The Brief

vitruvi is a leader in the home fragrance category with a unique positioning as a design-first brand. They came to us to elevate the brand expression as they expand into new verticals and move beyond essential oils. Aruliden worked closely with vitruvi to infuse sensorial elements to the entire offering and usher a new way of navigating scent – to take what we breathe and make it an air of change.

  • Services

  • Brand Strategy

  • Visual Identity

  • Art Direction

  • Packaging System

  • Website Design

We were inspired by the vitruvian balance of science and nature, of the technical and the emotional.

This comes to life in our customized hero typography and in our frameworks, literally using vitruvian lines, circles, and squares to highlight symmetry, harmony, and the connection between customers and their world.

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“We asked ourselves, “What does scent look like?”…This was such a thought-provoking creative pursuit, and resulted in the color gradients on our blend and essential oil boxes, as well as on design elements across the rebrand” — Sara Panton, Co-Founder, vitruvi
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The new tagline, hero font, and packaging create a cohesive scent story that reflects the textures and colors of vitruvi aromas while transforming the invisible into everyday ritual.

The new bottles and paper packaging are designed to strike a presence and sense of belonging in the home, balancing cleanliness with depth and permanence.

Our customized display face evokes the flow of air and contrasts with our modern clean sans serifs for bold design moments.

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The next chapter of vitruvi, inspired by the balance of bold expression and quiet simplicity, enhances every touchpoint to make the experience of air effortless and beautiful through timeless design and thoughtful details.

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“As a home scenting company, we believe that the air in your home tells a story about who you are and how you want to show up in the world.”
 —Sara Panton, vitruvi
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