WHOOP is a 24/7 digital fitness and health coach that provides actionable sleep, recovery and training insights in real-time. WHOOP came to Aruliden with advanced technology to better track key fitness metrics and bring it to life as a streamlined wearable.

We set out to design the newest generation of WHOOP to establish it as a legitimate tool in the healthcare space. Building on WHOOP’s fitness tracking prowess, we partnered with their engineers to integrate EKG, resculpt the sensors for greater accuracy, and triple the battery life, all while making the device 7% smaller.

To support this, the wearable offloads all interaction to the digital app, minimizing device volume and clutter, while a modular design allows the sensor to be worn beyond the wrist. The proprietary wireless battery pack enables continuous use—capturing more accurate data and staying true to WHOOP’s mantra: “ALWAYS ON.”

This system extends into purpose-built bands, including SportFlex, a durable, quick-drying silicone band with airflow slots, and LeatherLuxe, a more refined tapered leather band. Alongside the product experience, we developed a flexible, reusable packaging system for 5.0, with simplified construction that allows for easy recycling and SKU-specific inserts that convert the packaging into storage for accessories.

Our work with WHOOP spans industrial design, brand positioning, identity, and UI, creating a cohesive, authoritative expression across every touchpoint. Collaborating with Martin Oberhauser, the developer behind UI at WHOOP, we created an authoritative visual language that exuded the brand’s elite voice.