Strategy

We define the core of all brand decisions.

 

By rooting in a clear story, we inspire design and fuel business growth. We connect culture, research and creativity to craft a foundation that feels both inspirational and actionable.

 

At Aruliden, we ensure that every brand, product, and experience has a story that is authentic and unique.

Capabilities

  • Brand & Cultural Analysis
  • Competitive Analysis
  • Design Research & Insight
  • Brand Positioning
  • Brand Architecture
  • Portfolio Strategy
  • Target Audience Definition
  • Naming & Nomenclature
  • Messaging Frameworks
  • Design Strategy
  • Brand Experience Strategy

Clients

  • Arcana
  • Backdrop
  • Cécred
  • Merit
  • Mienne
  • Movado
  • PetPlate
  • Seed
  • Simkhai
  • USTA Coaching
  • WHOOP
  • NYC&Co
  • Unilever
  • Pat McGrath Labs
  • Chicago Symphony
  • Forbes
  • Vitruvi
  • Netflix
  • Glossier
  • Away
  • YSE
  • Verizon
  • Bulgari
  • Blue Nile
  • AG1
  • Shea Moisture
  • Marriott
  • Avaline

Select Strategy Projects

All Strategy Projects

USTA Coaching

Building a national platform that supports the future of tennis coaching.

Mienne

Creating bodycare for everyday eroticism.

Movado

Moving a heritage watchmaker forward by looking back.

Simon Pearce

Celebrating the beauty of hand-made glassware in a world of mass production.

Merit

Creating a clean beauty brand that’s earned a place on your vanity.

Cécred

Bridging science and ritual to root Beyoncé’s haircare line in tradition and personal meaning.

Simkhai

Turning a designer’s passion for craft into a fashion brand’s next chapter.

Verizon Gizmo

Creating tech for children that feels equally as exciting as it is safe.