Michael Greenblatt and Spencer Bagley join the Aruliden leadership team to build purpose driven brands

Aruliden announces the appointment of Michael Greenblatt and Spencer Bagley as Associate Vice Presidents and Creative Directors. Together, they are well-positioned to lead Aruliden’s effort in creating innovative, purpose-driven design solutions for a digital first marketplace.

“It is our responsibility to use design to shape culture and rethink industries.” says Aruliden co- founder and CEO, Rinat Aruh. “We’re excited to welcome Michael and Spencer to the team. They will lead the expansion of our capabilities in building purpose-driven brands and products that will create a positive impact.”

Greenblatt joins Aruliden with 14 years of experience in branding, having led design teams at Redscout, Wolff Olins and 2×4 where he worked with clients including Milk Bar, AirBnB, Prada, Miu Miu, Neiman Marcus and Herman Miller. His work has been featured in exhibitions at the Museum of Modern Art, AIGA/NY and White Columns Gallery. Greenblatt’s practice merges strategic insights with creative expression to build brands that have cultural influence.

Bagley brings 20 years of digital brand and leadership to Aruliden, having co-founded and led Brooklyn based agency, Apartment One, as Creative Director for 12 years. Bagley led projects for a broad range of clients, including Poppin, Rock The Vote :), Google, and NYU Langone. Most recently, Bagley co-founded Tendr, a cash gifting platform for life’s important occasions. At Aruliden, Bagley will take on a digital product role, a new position created to truly enhance the agency’s digital offering.

“As the product and brand landscape continues to change, companies need to evolve how they build brands, products, and experiences,” says Aruliden co-founder and CCO, Johan Liden. “We help our clients discover their truths and what they value. We unlock their superpowers and uniqueness, and help them articulate it into the world.”