Movado— In motion since 1881
A pioneer in the industry — Movado has been mastering the art of watchmaking since 1881. Aruliden partnered with Movado to preserve its heritage, elevate its expression, and carry it into the future. Our collaboration ensures the brand’s enduring relevance for generations of watch enthusiasts to come.
Movado has a story to tell, rooted in an entrepreneurial spirit of doing things differently.
Attention to every detail is part of Movado’s DNA, with a rich heritage in Swiss watchmaking, spanning 140+ years
Movado has a longstanding and authentic association with the arts and artists.
The 1947 Museum Dial, designed by Nathan George Horwitt is an iconic piece of design that stands the test of time.
The evolved strategy, refreshed identity and launch campaign is inspired by the rich heritage of the brand. Throughout Movado’s history people knew to expect the unexpected — always delivering the perfect balance of creative ingenuity and timeless restraint. This unity of balance, rhythm and contrast forms the “gold thread” of Movado’s irreverent signature.
The Museum Dial, designed in 1947 by Nathan George Horwitt was inspired by the position of the sun at high noon. Our icon distills the essence of the design to its purest form, championing radical simplicity in all that we do.
The work launched with an evergreen brand campaign re-introducing Movado as a universal and cultural timekeeper. Capturing a diverse array of hands, from all walks of life, all connected by Movado’s iconic watches. Connecting the dots between the past and the present, the campaign unearths stories of the brand and celebrates its radical simplicity, harmony, and iconic quality.
Artistry and craftsmanship have been enduring pillars of Movado since 1881. We worked in partnership with the type foundry Schick Toikka to develop Movado Sans — a uniquely ownable, custom typeface, complimenting the new wordmark.
Translating the new brand identity, we created a scalable Design Language System (DLS) to implement across Movado’s ecomm experience, Movado.com