Openwork— Step by Step Skincare for Men

The Brief

Openwork identified an opportunity in the Korean skincare market to provide a product for men, that was intuitive, extremely straightforward, effective, and inexpensive. We helped them craft a brand narrative that supported their launch range of products, with a clear and direct graphic system that helps you navigate your skincare regimen.

  • Services

  • Brand Positioning

  • Product Strategy

  • Product Development

  • Industrial Design

  • Visual Identity

  • Packaging

  • CMF Strategy



The simple graphic system is balanced with packaging shapes and proportions that infuse the products with warmth and approachability.

Once we established a brand vision for Openworks graphic and packaging system, we translated it to all of the touchpoints within the customer journey. Including primary and secondary packaging, sample kits, shippers, web, and social.

24/7 Performance Optimization
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