The Feelist— Tuned in, for life
Aruliden worked with founder Shea Marie to create a new plant-based wellness brand—with a launch collection that’s as luxurious as it is effective. With the goal of revolutionizing self-care routines, Aruliden built The Feelist from the ground up, including strategic positioning, naming, visual identity, website, content, and packaging design system to get them ready for their June 2020 launch.
Feels Like Sunday on a Monday
We developed a brand messaging system that can scale with the company and its growing product offering.
With a launch collection of seven targeted products featuring the highest quality CBD, The Feelist was designed to offer a clean, modern response to the increasingly outdated aesthetic of “wellness” category.
Clean beauty that's earned a place on your vanity