The Feelist— Tuned In, For Life

The Brief

Aruliden worked with founder Shea Marie to create a new plant-based wellness brand—with a launch collection that’s as luxurious as it is effective. With the goal of revolutionizing self-care routines, Aruliden built The Feelist from the ground up, including strategic positioning, naming, visual identity, website, content, and packaging design system to get them ready for their June 2020 launch.

  • Services

  • Brand Strategy

  • Product Naming

  • Visual Identity

  • Art Direction

  • Digital Experience

  • Product Development

  • Packaging

The Feelist—

Brand Identity

Feels Like Sunday on a Monday

We developed a brand messaging system that can scale with the company and its growing product offering.

With a launch collection of seven targeted products featuring the highest quality CBD, The Feelist was designed to offer a clean, modern response to the increasingly outdated aesthetic of “wellness” category.



Healthy, fresh-cooked food for dogs.
 It’s about time.