The Presidio, a unique national park site at San Francisco’s Golden Gate, serves as a place where people visit, live, and work. We partnered with the Presidio Trust to create a digital experience that connects visitors to the park’s offerings, businesses, and history.

To bridge the gap between physical and digital experiences, we developed a new site architecture with intuitive navigation and integrated interactive maps to guide exploration. The platform also supports wayfinding beyond the park, surfacing transportation options, shuttle services, and parking information to streamline access.

Accessibility and inclusion were central to the design. The site incorporates filtering systems, multilingual support, and adheres to AA WCAG standards, ensuring visitors from diverse communities can easily find relevant content and accessible amenities.

Inspired by the park’s natural environment, the design system draws from its colors, textures, and landmarks, complemented by a set of custom illustrations. Built on a modular framework of 28 components, the system adapts to the park’s evolving needs.

This approach resulted in a seamless connection between digital and physical experiences, improving engagement and discoverability while preserving the Presidio’s natural and historical significance.