To create a recognizable suite of branded products that prioritized design, Verizon came to Aruliden for a design language strategy that would inform a growing family across its product offerings. We ensured that each product felt simple, elevated, and easy to understand while blending naturally into everyday life.

Verizon 5G is the invisible connective tissue that enables our digital lives. A cohesive brand expression and bold form language across a diverse range of 5G products highlight this technology and establish a unified vision for future products, embodying the brand through form, gesture, and color.

The design language was created to empower customers first, integrating seamlessly into users’ homes using a minimal approach with simple, clean lines leading the way. At the same time, each product maintains a bold stance that evokes the trust and reliability Verizon has earned from its customers.

Elemental shapes form the foundation of the design system, offering flexibility across unique product constraints. Home-connectivity products feature the corner-cut as a nod to Verizon’s crisp, angular logo-mark. Other products continue to relate to the lineup through their sharp edges and angular forms. Elevated CMF adapts to context while remaining in a consistent, neutral color family. Technical elements such as venting holes, buttons, LED indicators, IO ports, and labels are carefully integrated to preserve a clean, monolithic expression.