vitruvi, a design-first leader in home fragrance, partnered with Aruliden to elevate its brand expression as it expanded beyond essential oils and into new scenting verticals. We worked closely with the team to infuse sensorial elements across the offering and create a new way of navigating scent.

Inspired by the vitruvian balance of science and nature, technical precision and emotion, the identity uses customized hero typography and frameworks built from lines, circles, and squares to highlight symmetry, harmony, and the connection between customers and their world.

The new tagline, hero font, and packaging create a cohesive scent story that reflects the textures and colors of vitruvi aromas while transforming the invisible into everyday ritual. Bottles and paper packaging were designed to feel at home in the home, balancing cleanliness with depth and permanence.

A customized display face evokes the flow of air and contrasts with modern, clean sans serifs for bold design moments. Across every touchpoint, the next chapter of vitruvi balances bold expression and quiet simplicity, making the experience of air feel effortless, beautiful, and thoughtfully designed.