Over the course of a two-year collaboration, Aruliden partnered with Moët Hennessy’s Cloudy Bay to elevate the iconic New Zealand winemaker through a complete rebrand and global relaunch of its flagship Sauvignon Blanc.

Inspired by the nearby Richmond Ranges and the wonder of Cloudy Bay’s terroir, tactile textures across the label and glass evoke the land, fields, and mist of the vineyard region in a sensorial way. The refined palette draws from warm natural hues including wheat beige, grape green, and soil brown, grounding the identity in the landscape itself.

To complement the refreshed visual system, we defined a photographic approach that captures the warmth, ease, and lightness of relaxed outdoor moments shared among friends, reinforcing the brand’s connection to nature and hospitality.