Created in close collaboration with Marc Jacobs and Coty, PERFECT was designed to reflect the individuality and optimism of the generation it represents. Over the course of two years, Aruliden partnered closely with Marc Jacobs to bring his vision to life across the fragrance bottle, retail environment, and overall experience.

The bottle balances elegance with irreverence through a mix of unexpected details. A crystal-cut cap is crowned with an eclectic collection of mismatched charms, each expressing Marc Jacobs’ playful sensibility, while the weighted glass base references the grace and sophistication of a classic parfum with domed shoulders and a gilded collar.

Inspired by Marc Jacobs’ belief that “we are all perfect as we are,” the fragrance celebrates self-love, individuality, and self-acceptance through every element of its design language.