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MoMA Design Store

  • Industrial Design
  • Design Strategy
  • Product Development
Aruliden partnered with the MoMA Design Store to create a collection of products grounded in the museum’s unique balance of practical function and playful ingenuity. Each object was designed to bring wit, surprise, and thoughtful interaction into everyday life.
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Stainless steel dipped ice cream scoop from moma design store displayed on a soft pink background.
Stainless steel dipped ice cream scoop from moma design store displayed on a soft pink background.
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Person wearing the watch from moma design store with a bright orange dial and black strap against a blue garment.
Person wearing the watch from moma design store with a bright orange dial and black strap against a blue garment.
Watch from moma design store featuring a purple gradient face worn with a red knit sweater.
Watch from moma design store featuring a purple gradient face worn with a red knit sweater.
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Black empire state building-shaped drawing tool.
Black empire state building-shaped drawing tool.
Black empire state building-shaped drawing tool
Black empire state building-shaped drawing tool
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Translucent pink, red, blue, yellow, and green coaster pieces arranged in an overlapping circular design with colorful shadows
Translucent pink, red, blue, yellow, and green coaster pieces arranged in an overlapping circular design with colorful shadows
Overlapping translucent green, yellow, blue, and red acrylic coaster pieces creating colorful reflections
Overlapping translucent green, yellow, blue, and red acrylic coaster pieces creating colorful reflections
mobile-banner
desktop-banner

MoMA Design Store

  • Design Strategy
  • Industrial Design
  • Product Development
  • Production Oversight

Aruliden partnered with the MoMA Design Store to create a collection of products grounded in the museum’s unique balance of practical function and playful ingenuity. Each object was designed to bring wit, surprise, and thoughtful interaction into everyday life.

 

The Dip Ice Cream Scoop pairs suggestive form with ergonomic functionality, using cast aluminum to remain comfortable even in cold conditions. The Blend Watch turns timekeeping into a playful study of color and motion through rotating translucent discs that reveal contrasting hour and minute displays. Graphite Towers reinterpret iconic New York architecture as functional desktop drawing tools, while Lily Pad Coasters invite interaction through overlapping shapes, shadows, and color combinations that encourage creative play during social gatherings.

 

Together, the collection reflects MoMA’s belief that good design can elevate even the most ordinary experiences.

Additional Projects

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Perfect Marc Jacobs

Embracing self-love and playful eclecticism through display-worthy design.

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Cloudy Bay

Bottling the natural wonder of New Zealand.

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Backdrop

Reimagining house-painting as an enjoyable and empowering experience.