Kylie Cosmetics partnered with Aruliden to design Kylie Jenner’s next fragrance.

Moodstones introduces a trio of scents to Kylie’s brand, each made for a different moment. Inspired by the duality of past memories and future transitions, offset stone shapes symbolize a subtle, natural shift into Kylie’s next chapter. They fit into her pre-existing world, while transforming and expanding it at the same time.

Varying colors and finishes represent each fragrance’s mood; from a light, subtle floral, to deep and sophisticated darkness.

Abstracted visuals of the Moodstone forms appear on the secondary packaging; the aura of each moment acting as a preview into each world. Unadorned typography represents Kylie’s maturity, and a clean canvas for each fragrance to build from.

Together, the bottles create a collectible trio that can shift into every moment.